Welcome to Amtivo Group’s privacy policy. Amtivo respects your privacy and is committed to protecting your personal data.
Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our website. By accessing or using this Website, you agree to this privacy policy. This policy may change from time to time. Your continued use of this website after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.
This is the standard privacy policy that applies to Amtivo group companies. Please follow the link to see a full list of applicable Amtivo group companies.
When we use “Amtivo”, “we”, “us” or “our” in this privacy policy, we are referring to the relevant Amtivo company responsible for processing your data. When you purchase a product or service with us, or enter into a working relationship with us, we will tell you which Amtivo company you are dealing with.
This privacy policy describes how we collect and process your personal data during and after your working relationship with us, in accordance with the relevant data protection legislation applicable in the territory in which you are accessing this website from. There are jurisdiction-specific provisions provided further down in this document.
It is important that you read this privacy policy together with any other privacy policy or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you so that you are fully aware of how and why we are using your data. This privacy policy supplements the other policies and notices and is not intended to override them.
We will comply with data protection laws which apply in the jurisdiction in which Amtivo operate in. This generally means that the personal information we hold about you must be:
Personal data means any information relating to an identified or identifiable individual. It does not include data where the identity has been removed (anonymous data).
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
We also collect, use and share aggregated data such as statistical or demographic data for any purpose. aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.
Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with services). In this case, we may have to cancel a service you have with us, but we will notify you if this is the case at the time.
We use different methods to collect data from and about you, including through:
We have set out below, in a table format, a description of all the ways we plan to use your personal data.
Purpose/Activity |
Type of data |
To register you as a new customer |
(a) Identity (b) Contact |
To process and deliver your order |
(a) Identity (b) Contact (c) Marketing and Communications |
To process and deliver a service on behalf of a third party (e.g. public body or regulatory body): |
(a) Identity (b) Contact (c) Profile |
To manage our relationship with you which will include: |
(a) Identity (b) Contact (c) Profile (d) Marketing and Communications |
To enable you to partake in a prize draw, competition or complete a survey |
(a) Identity |
To administer and protect our business and our website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data.) |
(a) Identity (b) Contact (c) Technical |
To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you |
(a) Identity (b) Contact (c) Profile (d) Usage (e) Marketing and Communications (f) Technical |
To use data analytics to improve our website, products/services, marketing, customer relationships and experiences |
(a) Technical (b) Usage |
To make suggestions and recommendations to you about goods or services that may be of interest to you (marketing) |
(a) Identity |
We may share your personal data with the parties set out below for the purposes set out in the table above.
International transfers
We may transfer your personal data to other countries if we share it with other Amtivo companies.
We may also use service providers and organisations based outside the country of collection for the purpose of processing your personal data.
Where the paragraphs above apply, we will ensure that the transfer of your personal data is compliant with data protection law. You can obtain more details about the protection given to your personal data when it is transferred outside the country of collection by contacting us at [email protected].
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, regulatory, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
This section of our privacy policy only applies where we collect personal information from individuals based in the United Kingdom or the European Economic Area.
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Generally, we do not rely on consent as a legal basis for processing your personal data.
We collect and process the personal data in accordance with UK GDPR and/or EU GDPR as appropriate. We will also comply with other data protection laws which may be applicable in the country in which we collect your personal data.
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Under certain circumstances, by law you have rights under data protection laws in relation to your personal data, as follows:
Withdraw your consent to the processing. In the limited circumstances where you may have provided your consent to the collection, processing and transfer of your personal data for a specific purpose, you have the right to withdraw your consent for that specific processing at any time. To withdraw your consent, please contact [email protected]. Once we have received notification that you have withdrawn your consent, we will no longer process your personal data for the purpose or purposes you originally agreed to, unless we have another legitimate basis for doing so in law.
If you want to review, verify, correct or request erasure of your personal data, object to the processing of your personal data, or request that we transfer a copy of your personal data to another party, please contact us by email [email protected] or by post via Data Protection, Amtivo Group Limited, 30 Tower Views, Kings Hill, West Malling, Kent, ME19 4UY.
If you are a user of Activ software system, you can also contact the Data Protection Officer for MyActiv Limited at [email protected] .
This section of our privacy policy only applies where we collect personal information from individuals based in the United States of America.
Our website is not intended for children under 16 years of age. No one under age 16 may provide any personal information to or on the website. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this website, register on the Website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or username you may use.
State consumer privacy laws may provide their residents with additional rights regarding our use of their personal information.
California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Montana, Oregon, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:
The exact scope of these rights may vary by state. To exercise any of these rights please contact [email protected].
This section of our privacy policy only applies where we collect personal information from individuals based in Canada.
You may have the right to access your personal information by making a written request to us. If the information requested is something we hold in our records, we will aim to provide the requested information within 30 days unless there is a legal reason not to.
If you would like more information about how we process your data or on how to raise a complaint regarding our usage of your personal data, please contact [email protected]
This section of our privacy policy only applies where we collect personal information from individuals based in Japan.
To comply with our obligations under the Act on the Protection of Personal Information (APPI), we have created this privacy policy to show our commitment to data protection, the purposes for processing personal data, and how we comply with the APPI.
We operate on a global basis. Accordingly, your personal data may be transferred and stored in countries outside Japan that are subject to different standards of data protection. We will take appropriate steps to ensure that transfers of Personal Related Information are in accordance with applicable APPI.
You may submit a written request to access your data. You are not required to pay any charge for exercising your rights. If you make a request by email, we will respond to you within one month.
For any questions about this privacy policy, our data practices, or the way to exercise your rights, you can contact [email protected]. You can also complain to the Personal Information Protection Commission:
Address: Kasumigaseki Common Gate West Tower 32nd Floor, 3-2-1, Kasumigaseki, Chiyoda-ku, Tokyo, 100-0013, Japan.
Contact number: +81-3-6457-9680
Website: www.ppc.go.jp